Process of Activating the Principles of Inspiration
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In our 2011 Most Inspiring Companies report, we unlock the reasons consumers fall in love with brands, engage with them, and advocate for them. “INSPIRATION” drives innovation, engagement and advocacy…Just ask Apple®, Virgin®, Google®, and Microsoft® (among the top 25). Capitalizing on this movement is the wave of the future. It’s inspiration at its finest. It’s what we do best. Learn how we can help you use inspiration to ignite passion with your employees, your customers and the world around you.
Inspiration. It’s not a fad or a buzzword. It’s a powerful set of well defined principles with the radical ability to shape the way we think…work…and even determine the brands we will be loyal to and evangelize.
With the rise of smart phones, the average American worker is tethered to their job and busier than ever. But busy does not translate into enthusiastic – or even engaged. Recent studies by Gallup show that 71% of workers are “not engaged” or “actively disengaged”, and a study by Right Management indicates that 84% are seeking to leave their jobs this year.
As for customers, they too are looking to engage with brands that can be clearly identified as purpose driven and inspiring. Research by Cone Communications revealed that 86% of customers wish more products, services, and retailers they use would support a cause... i.e., something bigger and more noble than just a profit.