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Books

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Educate, enlighten and engage through these books written by some of our team members.

The Inspiration Factor

by Terry Barber

Inspire others and they will never be the same.

Even in the workplace, a person’s dreams die if they’re not nurtured. In The Inspiration Factor, ‘Chief Inspirator’ Terry Barber shows you how to inspire – not just motivate – others by tapping into their dreams and tying those dreams to your organization’s goals. Learn how to apply the Seven Principles Of Inspiration to achieve great business success.


Brand DNA: Uncover Your Organization’s Genetic Code for Competitive Advantage

by Carol Chapman and Suzanne Tulien

Whether you’re a start-up or a seasoned entrepreneur, this step-by-step brand-defining methodology guides organizations toward uncovering their brand’s unique genetic code – discovering your Dimensional Nucleic Assets® from the Inside Out.

Brand DNA will help you establish a foundation for success by defining your distinctive brand attributes: Values, Style, Differentiators and Standards upon which to create competitive advantage.


Networking Is Dead

by Larry Mohl and Melissa G. Wilson

Networking Is Dead offers a new approach to fundamental networking misconceptions. Authors Melissa G Wilson and Larry Mohl use parables to show it’s the quality rather than the quantity of connections that counts.

Learn 10 lessons to build an effective process that lets you:

  • Deepen existing relationships and make meaningful new ones
  • Connect across your own company to strengthen your business
  • Find people with similar values to embark on mutually beneficial opportunities

Networking Is Dead is an engaging story that provides a specific roadmap designed to help you take purposeful and productive action immediately.

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About Us

We are a research-based, experiential learning, consulting and media firm.

We help organizations activate the Science of Inspiration to elevate workplace performance and customer advocacy because...Meaning Of Work Matters.

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<b><u>Authenticity</u></b> shows up when a leader is transparent, vulnerable, and teachable. <b><u>Affirmation</u></b> is defined as a willingness to overtly express appreciation and validation for another’s strengths and/or aspirations. <b><u>Vision</u></b> is defined as an ability to see and communicate the difference in what “is” and what “can be.” Leaders need to be able to cast vision for individuals as well as for the organizations they serve. <b><u>Credibility</u></b> is defined in five dimensions. Intellectual Growth, Emotional Mastery, Relationships, Ethical Practices, Courage. <b><u>Progress</u></b> is defined as an understanding of the sequential pathway of growth from “what is” to what “can be.” <b><u>Story</u></b> is defined as the ability to connect with others at an emotional level through the use of parables, metaphors, allegory, symbols, and music. <b><u>Servant Leadership</u></b> is a willingness to leverage your assets and influence as a leader to advance the vision and mission of others without regards to a returned favor. Activate Leaders - Elevate retention<br />Inspire engagement<br />Culture of innovation Activate Employees - Appreciation for other's strengths<br />Alignment of personal and work aspirations<br />Culture of appreciation and affirmation<br />Resilience in going through change Activate Markets - Brand Evangelism<br />Community Development<br />Customer Loyalty<br />Community Involvement<br />Memorable customer experiences Inspiration DNA - Uncovers the inspirational attributes of your brand and your unique WHY - the core beliefs/values and purpose that bring meaning to what you do as a company. Ready to Inspire - Gain exponential discretionary effort<br />Identify unspoken rules that hold us back,<br />Activate others around your purpose driven WHY