What makes an organization successful?
For the past century, organizations built an infrastructure of successful businesses based on Fredrick Winslow Taylor’s “Scientific Management” principles1. A system that values numbers and processes over people and relationships.
But a new paradigm in business is emerging. Businesses that will be profitable in this decade cannot rely on the principles of scientific management alone. They must inspire everyone they come into contact with – no matter how big or how small the encounter.
The Most Inspiring Companies identified in our 2011 survey are leading the way by redefining success. The overriding principal that drives inspiration is not a company’s product or profitably. Rather, it is how the company is perceived at using its products and profitability to improve the world and its people.
Inspiration used to be viewed merely as a tool for motivating employee productivity. But research shows that inspiration also affects the bottom line by creating meaningful customer experiences and, ultimately, boosting a company’s valuation.
Performance Inspired™ analyzed share price increases of the 21 publicly traded companies on our2011list of America’s 25 Most Inspiring Companies. Not coincidentally, these companies obliterated the S&P 500 by a whopping 5300% over a ten-year period (2001 – 2011).
In order to succeed in today’s business climate, a brand,must inspire all its stakeholders. Will your company be left behind or join the growing group of Most Inspiring Companies who recognize the power to inspire to drive business performance?
1 Taylor, Fredrick Winslow. Principles of Scientific Management <http://en.wikipedia.org/wiki/Principles_of_Scientific_Management>. New York and London: Harper & Brothers, 1911. Print.
